The Importance of Dressing for Success

Dress codes in the United States historically morph from decade to decade. The majority of thought suggests that business professionals must dress professionally, Male dress code denotes a suit, perhaps with tie and for ladies perhaps a dress, business suit, skirt or other business apparel. However, if one meanders down Broadway in Manhattan, Market Street in St. Louis or the Miracle Mile in Chicago, over the last 10 years business patterns changed.

In the last 10 to 15 years, an emergence of business casual attire has adopted from the East Coast to the West. It is common for professionals to wear jeans, T –Shirts and sneakers or boots to the office. While I enjoy fashion trends, one worth terminating is business casual.

Casual dress inspires casual conversations and behavior. In the 10 to 15 years, it has become noticeable for productivity to decrease at work. There exists a potpourri of information on productivity in the workplace and many point to dress code. Casual dress simply promotes apathetic behavior.

Second, numerous business professionals engage with client’s daily. Clients desire to conduct business with those they trust and exemplify expertise. If there were a need to visit a cardiologist or an investment banker, what might be your feelings if they greeted you in blue jeans and a polo shirt? Would you prefer someone that dresses the part?

A diminishing trend seems to exist. In the last two to three years, I am noticing more men and women wearing business suits. Airports that once greeted polo shirt and khaki passengers are filling with grey and blue pinstripes, leather soles, and pumps. If you want to look the part, you must be the part. Invest in your business, in your profession and in your closet. Resist the population and settle for professionalism. Seek out clothing that embodies your professional image; purchase a nice briefcase, pad folio, and pen. In addition, watch accessories that dampen your appearance such as watches, rings, and bracelets. Dress for success and watch your image flourish.

© 2008. Drew J. Stevens. All rights reserved.

Posted in Business Communication, Communication Training, Customer Relationship, Drew Stevens, Drew Stevens PhD, Employee Performance, Expertise, Sales Management Training, Sales Training, Sales marketing, business building, business development, business selling, customer service, customer service consulting, customer service ideas, effective leadership, effectiveness, efficiency, improve customer service, sales help, sales selling, sales skills, sales success, sales techniques, self development | No Comments »

Leadership Skills - The Inside Track

One of the most provocative topics in present business is leadership. Managing, motivating and directing organizations is challenging, however, guiding personnel is more challenging. Recent research abounds on helping leaders motivate and improve morale, and most solutions fail.

While the available research is useful, it encapsulates issues denoting immediate change. The primary challenges are that in order to change results, beliefs must change, and further change can result from an event such as training or a workshop. Organizations, employees, and notably behavior will not change with one program. Changing beliefs requires a process. This helps stimulate attitudes and beliefs. When organizations develop a process methodology, silos decrease, productivity increases, and morale improves.

During our 15 years of research with hundreds of small and multinational organizations and business leaders, we find a lack of process. We believe that business functions similar to athletics; they both require commitment, energy, and practice. Leaders must take new processes, allocate accountability and time, and apply process principles. We developed PRACTICE to assist leadership deployment.

P – Personnel Comes First
The vital asset of any organization is an employee. Internal stakeholders are the nucleus of organizational function and production. Loyal core provides results and profits. Leaders must acquire, develop, and communicate to the core. Organizational culture exemplifies employee assets. Personnel retention and morale are higher when culture focuses on employees. Loyal employees like loyal clients assist in profitability.

R – Relationships with key Stakeholders
A study by the Corporate Leadership Council reveals the tremendous impact managers have on an employee’s level of commitment. It is imperative to note that individuals do not leave companies - they leave poor managers. Failure to build inter-office and departmental relationships contributes to negative morale. Research shows that taking time to build relationships with employees through personal interaction is a key step for high morale. Employees need to feel trust and respect.

A - Attentiveness to Strategy
Many leaders pay many large consulting firms, exorbitant fees for strategy. The only problem, the research remains in an office bin or shelf. The problem with strategy is two-fold, 1) executives that do not understand or believe it and 2) a failure to communicate the strategy to all organizational stakeholders. Strategy cannot sit on a shelf. Similar to blood through veins, strategy must produce within all functional levels. Failure to communicate speed, direction, and fuel consumption eventually leads to a tragic crash or a lost vehicle.

C – Communication Essentials
Research into leadership illustrates an interesting correlation with famous and egregious leaders. Ironically, both groups exemplify superfluous oratory. Leaders understand the need to communicate. Announcements good or bad provide feedback required by employees to understand purpose and direction. A failure to communicate is a failure to lead.

T – Talent Acquisition
1. Start with the right people. No firm we work with ever hires on a proactive basis. Most firms conduct employment searches reactively. Seek employees that fit with the organizational culture and with the obligatory skills. Never wait!
2.    Hire for skill – Talent is innate. Organizations hire for personality and behavior first and skill second. Skill is not interchangeable, behavior is. A great hire might have a wonderful temperament and lack the skill to plug a socket into an outlet. I recall a five star hotel that hired another level of housekeeping to repair floors. Hire the right people for the right job and lower costs.
3.    Look at best practices from best people – Management focuses on “fixing those that cannot” rather than “improving those that can”. Icons of performance exist in your organization. Discover what they do right and encourage others to emulate it.
4.    Passion – In the 1980’s Sylvester Stallone appeared again as Rocky this time with a theme, “Eye of the Tiger”. What a great metaphor for valuable talent. Seek to acquire talent that truly loves work.

I – Investments in Assets
Investment in the number one asset- people is vital. Never terminate training when results lower, rather increase them. The time for improvement is when things need improvement not when they are working well.

C – Cultural Strategies
Leaders develop the culture and those that do, have skin in the game. Apple UPS, Southwest, and many others illustrate an uncompromising need to serve clients and treat employees well. Develop cultures that strive for greatness not adversity.

E – Evolving with the Enigma
Organizations are enigmas just when you gain a resolution they change. Organizations must be open to and flexible with change. However, doing so requires critical, consistent, and collaborative analysis. Obtain a team that provides honest feedback, timeliness, and insight.

Similar to the athlete striving for perfection, leaders too must practice to alleviate imperfections. The best leaders constantly evaluate, seek success, and adopt new methods of improvement.

© 2008. Drew J. Stevens. All rights reserved.

Posted in Drew Stevens, Drew Stevens PhD, Employee Performance, Expertise, Human Resource Management, Leadership, Leadership Training, charismatic leadership, define leadership, effective leadership, effectiveness, executive leadership, good leadership skills, leadership coaching, leadership defined, leadership effectiveness, leadership qualities, leadership skills, leadership style, leadership theories, productivity, productivity techniques | No Comments »

How Acting helps Selling Skills

And the Contract Goes to…

For over 27 years, I have been involved in the world of selling. For me nothing emotes more passion and energy and requires more thinking. Interestingly, I am a commercial actor and realize that selling and acting have many similarities.  One of my acting books Audition by Michael Shurtleff talks of guide posts for actors. To help you with similarities I provide guidepost for selling.

Guidepost 1 RELATIONSHIPS – The first step toward selling.
Relationships are the heart of every selling transaction. In fact, research indicates that relationships influence 65 percent of every transaction. Consumer’s purchase from those they know and respect.

Guidepost 2 CONFLICT – What do you want?
Conflict is apparent in every acting scene as actors search for the issues that must be resolved. Interesting, so must selling professionals. Consumers have issues and they must spontaneously be resolved. Selling professionals must understand the conflict and what they must do to amend it.

Guidepost 3 – THE MOMENT BEFORE
Actors must understand the issues of a scene to integrate conflict and relationships. Selling professionals must identify with prospect’s issues. It is imperative that selling professionals prepare for every call. Professionals must understand the customer, the competition, and the industry- the proper competitive analysis provides the sample of prospective client issues. When selling professionals understand the foundational issues, they can identify conflict and build better relationships.

Guidepost 4 – HUMOR – Jokes are not the answer
There is too much cynicism and humor in business meetings. Be succinct and get to the heart of issues. Humor is meant for special times not often.

Guidepost 5 – OPPOSITES – What is the motivation?
Whatever you decide is your motivation for the actor is fine. The same holds true in selling. Understand what you motivation is but also that of the client. Be open to opposites and additional conflict. Always keep motivation of your client top of mind.

Guidepost 6 – DISCOVERIES – The Learning Channel
Provocative questions and proper listening lead to discoveries. Similar to the actor that makes discoveries as they build upon relationships in each scene, the selling professional too makes frequent discovery. Always be ready to ask questions, never illustrate surprise and understand when you believe you are complete there might still exist new information.

Guidepost 7 – THE COMMUNICAITON CYCLE
Communication is imperative for every actor and selling professional. Both verbal and non- verbal skills are communication. Ensure success by emulating style, being open and articulate, asking good questions, and seeking information. Both situations include senders and receivers and each requires understanding for success.

Guidepost 8 – IMPORTANCE – Locating The Dramatic Core
Selling professionals must discover the core issues, periods, and decision makers. The core of selling is taking the risks needed and asking the difficult questions to gain the core. Similar to fitness today that uses CORE to reach individual goals, selling professionals too require core for compensatory success.

Guidepost 9 – FIND THE EVENTS – A series of things?
Selling situations progress from a series of events. Selling is a mosaic that requires several events to formulate the picture. Seek first to understand. Do not rush; ensure that each transaction is a part of the completed result.

Guidepost 10 – PLACE – Remember Ghandi
A wonderful quotation from Mahatma Gandhi depicts this guidepost, “Be the change you want to see”. Visualize your success, your conversations, and the occurrences with prospect. Visualization places you in the moment so that you eliminate surprises and ensure preparation. Be in the moment!

Guidepost 11 – GAME PLAYING AND ROLE PLAYING – Play for purpose
Knowing the game and role you, play helps you immeasurably to provoke conflict. Continue to remain in the moment. Know your role and how you create the events that shape closing the sale.

Guidepost 12 – MYSTERY AND SECRET – Surprise, Surprise
Ask questions first to keep the client guessing. You need not offer full disclosure unless you too have useful information. The best selling professionals seek first to understand then to be understood.

Each selling situation is similar to an acting scene. Each as an antagonist and protagonist. Each has its conflicts and its desire for resolution. In addition, each requires some facade to emote decision and action. As William Shakespeare once penned, ““Sweet are the uses of adversity”, conflict is the creation of the sales scene. Remember the conflict, build the relationship, develop trust, formulate emotion, and then close the business.

The End.

Posted in Business Communication, Drew Stevens, Drew Stevens PhD, Expertise, Marketing Non Profit Organizations, Sales Management Training, Sales Training, Sales marketing, business building, business development, business selling, effectiveness, efficiency, marketing, marketing help, motivation, sales and marketing, sales coaching, sales effectiveness, sales help, sales manager training, sales selling, sales skills, sales strategist, sales strategy, sales success, sales techniques, sales trends, self development, selling effectiveness, selling skills, selling skills sales seminars, selling strategies, selling strategy, selling techniques, selling tips, small business techniques | No Comments »

Training Is a Must for Performance Improvement

I advocate training but not for training sake. As many readers know my emphasis is two fold, those that treat training as an event. Individuals cannot change behavior in a six-hour training session. Like biting fingernails or twirling hair, training requires habit changes. Training must be a process that requires several sessions, perhaps years rather than a one-time kudos.

Nothing is more irksome then hearing the CEO or HR professional from a multi-billion dollar organization state there is no money in the training budget. Human Capital is assets not liabilities. The current trend traced to economics is rote with excuses of cutbacks. Typically, training budgets are the first line item.

My doctoral work and a recent article written by Jorina Fontelera indicate the need to train employees. Training when conducted consistently, helps with both worker productivity and morale.

Posted in Drew Stevens, Drew Stevens PhD, Employee Performance, Expertise, Human Resource Management, Management, Performance Management, Uncategorized, effectiveness, efficiency, improve customer service, job training, productivity, productivity techniques, workplace performance | No Comments »

The Problem with Certification (some)

In the last several years there has been much hype and marketing related to certification training. Certifications are special designations attributed by numerous professional societies so that members get the opportunity to enhance particular skills. Exemplars include Residential Relocation Designation for those in the Real Estate Industry and Chartered Accountant for the Accounting Industry.

While there is a need for particular organizations and its members to have such designations, a plethora of these certifications have developed over the years. There is certification for Project Management, Selling, Speaking, Consulting and even Customer Service. At some point, the average professional must begin to question the worthiness of such programs.

Questions to ask must include:

1. Who are those the certify those they certify? What reporting procedures are in place to ensure legitamacy.

2. What is the value? Many associations provide the certification with little explanation as to member value

3. What is the ROI? It is vital for you to understand what returns you receive when you spend thousands of dollars and hundreds of hours. One must also understand if there is a track record of proof.

If you seek certification you might want to question:

1. What is the projected revenue stream upon certification? There are associations for both speaking and selling even training and yet no one is willing to take the bullet to illustrate the relevance to future revenue. If the certification does not lead to revenue growth do not do it!

2. Ego. Many individuals take certification simply because they devour seeking alphabet soup after their name. There are two issues to heed, 1) you are in business to create clients not to stroke your ego, 2) what is the benefit to the client? If you are in business for you and no one else, then eliminate the office and look at the bathroom mirror the remainder of the day since that is all you will sell to.

3. Education. If it is additional education you seek that is admirable. The advice here is to seek that education congruent with both your clients and your desire for knowledge as it relates to present and future clients. These can include CEU credits or additional degrees at the graduate and doctoral level. You might desire a two to three day seminar at many prestigous Executive Education Programs. Many of these alternatives provide a greater return in networking then certification will.

4. Accreditation. Seek education only from accrediting bodies.

5. Be mindful. There are many institutions today that seek to gain from student enrollment and shy from solid eduational practices. Many of these institutions can be found in your Spam filters or were previous good e-learning institutions however they now suffer from avarice. If you desire a solid education then find a solid learning institution.

Certification is not a bad concept however, you need to answer the imperative questions before embarking on this journey. Ensure you can obtain a return for your precious time and money. And do it to assist your clients, not you!

©2008. Drew Stevens Ph.D. All rights reserved.

Posted in Business Communication, Customer Relationship, Employee Performance, Expertise, Human Resource Management, Management, Management Training, Organizational Skills, Performance Management, Sales marketing, Tips and Techniques, Training, alliances, business building, business development, business selling, effectiveness, efficiency, inquiry managment, job training, marketing, organizational secrets, organizational techniques, positive results, sales and marketing, sales selling, sales skills, sales strategist, sales success, sales techniques, small business success, small business techniques, training and development | No Comments »

The Problem with (some) Certification

In the last several years there has been much hype and marketing related to certification training. Certifications are special designations attributed by numerous professional societies so that members get the opportunity to enhance particular skills. Exemplars include Residential Relocation Designation for those in the Real Estate Industry and Chartered Accountant for the Accounting Industry.

While there is a need for particular organizations and its members to have such designations, a plethora of these certifications have developed over the years. There is certification for Project Management, Selling, Speaking, Consulting and even Customer Service. At some point, the average professional must begin to question the worthiness of such programs.

Questions to ask must include:

1. Who are those the certify those they certify? What reporting procedures are in place to ensure legitamacy.

2. What is the value? Many associations provide the certification with little explanation as to member value

3. What is the ROI? It is vital for you to understand what returns you receive when you spend thousands of dollars and hundreds of hours. One must also understand if there is a track record of proof.

If you seek certification you might want to question:

1. What is the projected revenue stream upon certification? There are associations for both speaking and selling even training and yet no one is willing to take the bullet to illustrate the relevance to future revenue. If the certification does not lead to revenue growth do not do it!

2. Ego. Many individuals take certification simply because they devour seeking alphabet soup after their name. There are two issues to heed, 1) you are in business to create clients not to stroke your ego, 2) what is the benefit to the client? If you are in business for you and no one else, then eliminate the office and look at the bathroom mirror the remainder of the day since that is all you will sell to.

3. Education. If it is additional education you seek that is admirable. The advice here is to seek that education congruent with both your clients and your desire for knowledge as it relates to present and future clients. These can include CEU credits or additional degrees at the graduate and doctoral level. You might desire a two to three day seminar at many prestigous Executive Education Programs. Many of these alternatives provide a greater return in networking then certification will.

4. Accreditation. Seek education only from accrediting bodies.

5. Be mindful. There are many institutions today that seek to gain from student enrollment and shy from solid eduational practices. Many of these institutions can be found in your Spam filters or were previous good e-learning institutions however they now suffer from avarice. If you desire a solid education then find a solid learning institution.

Certification is not a bad concept however, you need to answer the imperative questions before embarking on this journey. Ensure you can obtain a return for your precious time and money. And do it to assist your clients, not you!

©2008. Drew Stevens Ph.D. All rights reserved.

Posted in Drew Stevens, Employee Performance, Entreprenuership, Expertise, Sales marketing, Success, business building, business development, business selling, effectiveness, marketing, marketing help, sales and marketing, sales help, sales selling, sales skills, sales strategist, sales success, sales techniques, self development, self help, self mastery, selling, selling skills, small business, small business success, small business techniques | No Comments »

How to Share your Expertise - Avoid Writers Bloc

I know many that suffer from writers bloc. In fact, one person in my mastermind group cannot believe I write as often as I do. i learned a trick a long time ago from a previous acting class

Here are some tips:
1. Observe - take notes when you see people, read an article or see a television show or movie. There is some great commentary in daily life.

2. Place pen and paper where ever you go. I have tons of paper and pen at the ready i.e. bathroom, bedroom, office, auto, motorcycle, etc. You never know when a thought hits.

3. Telephone - I record memos to myself when I am on the road so as not to forget.

4. 30/3 - I dedicate 30 minutes three times per week for writing. It does not matter if you are an author, speaker, consultant, Subject matter experts must commit to sharing intellectual capital.

©2008, Drew Stevens Ph.D. All rights reserved.

Posted in Business Communication, Entreprenuership, Expertise, Sales marketing, brand recognition, branding, business development, business selling, marketing, marketing help, sales selling, sales skills, sales strategist, sales strategy, sales success, sales techniques, self help, self mastery, selling, selling skills, selling strategies, selling strategy, selling techniques, selling tips | No Comments »

How to Convince a Prospect Podcast

 

 How to Convince a Prospect Podcast: Play Now | Download

Posted in Drew Stevens PhD, Expertise, Tips and Techniques, Training, business building, lead generation, lead inquiry, lead management, sales help, sales selling, sales skills, sales strategist, sales strategy, sales success, sales techniques, self development, self help, selling, selling skills, selling skills sales seminars, selling strategies, selling strategy, selling techniques, selling tips | No Comments »