November 26th, 2008 admin
If you need sales skills and methods to grow your business then you must join Fast Track Sales Clubs. The unique blended learning provides immediate access to innovative and time tested techniques from Top Sales Expert and Business Growth Specialist, Drew Stevens.
No business grows without acquiring new customers. In fact, nothing happens to your business without a sale. Utilities do not function, employees do not get paid and you do not receive compensation without a sale!
To grow business, acquire and retain clients and gain financial prosperity requires a single focus and most important accountability. Coaches assist elite individuals uncover underutilized strengths and hide weaknesses. Coaching helps provide a single focus and work towards the tip of the arrow rather than just the target.
In addition, in a time pressured world and multi generational environment modalities of learning change. Professionals desire assistance wherever, however and whenever they need it. Using the power of technology coaching is available throughout the day!
Finally, Athletes practice, attorneys practice, students practice and musicians practice. Business professionals must practice! . Too many individuals attempt things once and quit. Whether a diet, gym membership or other life altering experience, individuals try one time and leave without moving forward. The key to self-mastery is continuing. You must practice everyday. Just like you body is an investment, so is your mind!
Join our Fast Track Selling Club and watch your business dramatically accelerate!
For additional information click here…
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July 31st, 2008 admin
We are in the throes of major political campaigns in the Americas. In less than 100 days, the American people will vote for Governors, Attorney Generals, Treasures and most importantly the next President of the United States. Given the power of present multi media it has become increasingly difficult to open a newspaper, listen to a radio or watch television without some candidate pitching their services. If you thought the profession of selling was ancient, the world of political controversy dates just as far in time.
What is incredible in all recent campaigns and many will agree continues as long as memory serves is the callous and daunting display of smear tactics and malice in most campaigns. Prompting this article was yet another attack on one political candidate from another. What is most interesting is that each candidate is trying to “sell” voters. However, more poignant is that rather then spend time on benefits the campaigners spend more time attacking the competition! Great sales professionals never engage in such technique so I thought it helpful to those politicians seeking office to offer Success Techniques for the Electorate.
1. Success Technique Number One – Honesty – Voters desire a politician they can trust and they can respect. Two factors are vital here: 1) there is a need to build rapport and relationships with voters. Politicians need to get out and meet the people individually; they must refrain from the myriad of multimedia. Great sales professionals are always with clients and they will tell you the only method of relationship building is face to face. 2) Give voters an opportunity to engage by producing factual information about you, do not hide information. Voters like to decide based on solid evidence.
2. Success Technique Number Two– Competition –Lose the smear tactics. Great sales people never talk about the competition. Why? Simply because there is competition because someone offers something that you do not have. That is not bad, nor is it good, it is merely a competition position. There is a desire by candidates to prove themselves based on political history. Use these features to display your talents; focusing on the competition only illustrates fear.
3. Success Technique Number Three– Benefits –The profession of selling hinges on the client desiring to understand the value that professionals bring. Politicians need similar strategy. Focus on the benefit to the voter not the nebulous facts. This country and all consumers buy based on emotion not logic. It is vital to answer the question, “What is in it for me?” Take the time to change your features into solid benefits for those you desire to attract.
4. Success Technique Number Four – Passion – Emotion is what sells along with conviction. Some of the recent messages appear as if spoken by a corpse. Some of the best leaders in World History were terrific orators, speaking with passion in every sentence. Captivate your audiences with great presentation skills.
5. Success Technique Number Five – Audience – It is intriguing to see how politicians speak to audiences. A great selling professional would never walk into a room or open their mouth unless they were prepared. They understand audience demographics and psychographics. Yet numerous politicians appear on television and in live crowds without a hint of the audience outcome. Never walk into a room without proper preparation. An athlete would never compete without preparation; a concert pianist would not do so, why then would not an elected official.
There are a myriad of other success factors that drive this report and space and time do not permit the additional 10. However, if politicians can follow some of the rules that selling professionals live by perhaps voters can easily filter the bad and focus on those that are truly the best for that office at that time.
© 2008. Drew Stevens Ph.D. All rights reserved.
Posted in Business Communication, Drew Stevens, Drew Stevens PhD, Performance Management, Public Speaker, Public Speaking Skills, Sales Management Training, Sales Training, Sales marketing, Strategic Selling, business building, business development, business selling, effectiveness, marketing, marketing help, negativity, negotiation, passion, politics, sales coaching, sales help, sales selling, sales skills, sales strategist, sales strategy, sales success, sales techniques, sales trends, selling, selling skills, selling skills sales seminars, selling strategies, selling strategy, selling techniques, small business success, small business techniques | No Comments »
July 7th, 2008 admin
The fear of speaking is rated as only second to the fear of dying. The primary reason is that they are afraid of looking foolish in front of other people.
However, there are some myths to dispel and some hints to assist one and all to be less fearful of public speaking.
The Brilliance Myth
- People will listen to a presenter because of the content of the message. As long as you have purpose and a clear agenda all meetings will be successful.
The Pleasing Myth
- Many speakers believe that they must please everyone in an audience. Face it when was the last meeting you attended in which you gave undivided attention. People are busy and audiences filter content for their own benefit. Seek to send a message to 80 percent of the audience; the remaining 20 percent will drift.
The Dale Carnegie Myth
- Too many speakers believe they must be as insightful, motivational and pleasing as the most sought after professional speaker. Not true. Even the best speakers and that that are paid huge sums are not that inspirational and in fact somewhat boorish. Most business meetings require simply and dynamic content, not a football locker room message. Be articulate and deliver your content.
The Control Myth
- Presenters believe they can control the entire meeting. Presenters will be blamed for cold rooms, poorly set tables, bad lighting and a myriad of extraneous issues. Focus on one imperative item- your message.
The Preparation Myth
- One need not spend weeks and months memorizing lines. The best presentations are those that are unscripted and come from the heart and soul.
Presentations are not as difficult as they seem. They do require a structured framework to ensure success and productivity. If you consider a presentation as no more than a structured conversation then fear is eliminated. Place some of these ideas into your next meeting and immediately notice the change you want to see!
©2008 Drew Stevens PhD All rights reserved.
Posted in Presentation Training, Public Speaker, Public Speaking Skills, Sales Training, sales help, sales manager training, sales selling, sales skills, sales success, sales techniques, self development, self help, selling, selling skills, selling strategies, selling techniques, selling tips | No Comments »
May 5th, 2007 Drew Stevens
There is only one way to ensure your message is heard and accepted by an audience and that is effective delivery. Your message must be articulate and have a path for a carefully crafted message.
Audience Knowledge – Become acquainted with your audience by conducting due diligence. Determine their wants and needs so that you hone into their thoughts. Understanding needs ensures the tenor of your message is congruent with what they want to hear. Use surveys and questionnaires if possible.
Rehearse – Nothing quells fear than familiarity. Never memorize but know your content and your delivery. Having 80% ensures success.
Over Preparation – Under preparation is poor, yet over preparation is the kiss of death. Know your content yet refrain from repeating stilted words and phrases.
Difficult People – True, they exist, however no audience wants you to fail. Be concerned with those that are attend to hear your message and desire information.
PowerPoint – Microsoft’s powerful product is meant as a tool to enhance performance not a replacement. Use only when necessary to exemplify required information.
Audience Engagement – Research with over 3000 individuals suggests that adults abhor show and tell and desire participation. Questions, exercises, skill practice, and other tools to engage and offer audience stimuli help to engage and add to presentation success.
About Drew Stevens Ph.D.
Drew Stevens is a sales expert who assists your organization to sell and service clients in less time. Drew is the author of six books including Split Second Leadership, Split Second Selling and Split Second Customer Service. Drew has over 150 articles on selling and service and is frequently called on the media for his expertise. For more information, contact Drew at 877-391-6821 or drew@gettingtothefinishline.com.
©2007 All Rights Reserved. Drew Stevens Ph.D.
Posted in Business Communication, Presentation Training, Public Speaker, Public Speaking Skills | No Comments »