August 26th, 2008 admin
A rumor exists suggesting that non profit marketing is different from the private sector. The rumor is simply that. Non profits especially in today’s economic and competitive volatility must inject marketing principles into their daily practice. Marketing is vital to the success of the entire foundation.
In this episode, Drew Stevens discusses the importance of positioning, the aliteration of the marketing mix and the importance of both people and processes to your marketing plans. Drew is certain you will gain the inside track from these principles to assist your effectiveness.
Marketing Success Tip:
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Posted in Business Communication, Drew Stevens, Drew Stevens PhD, Fundraising, Marketing Mix for Non Profits, Marketing Non Profit Organizations, Non Profit Marketing, Non Profit Marketing Tips, Non Profit Selling, Non Profit Tips, Non Profits, Positive Selling, Sales marketing, brand recognition, business building, business development, effectiveness, lead generation, lead inquiry, lead management, marketing, marketing help, relationship managment, sales and marketing, sales help, sales skills, sales techniques, selling, selling effectiveness, selling skills | No Comments »
June 24th, 2008 Drew Stevens
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Posted in Sales Training, Sales marketing, account management, business building, business development, business selling, lead generation, lead inquiry, lead management, relationship managment, sales and marketing, sales coaching, sales manager training, sales selling, sales skills, sales strategy, sales techniques, selling, selling skills, selling techniques, selling tips | No Comments »
September 28th, 2007 Drew Stevens
Drew outlines some of the secrets to long lasting customer service. Perhaps it is not what is in your recipe but perhaps the baggage that consumers bring with them. Read on to understand a contrarian view to good customer service.
Got Customer!
Dr. Drew’s Tips When Good Consumers Do Good Things
While most if not all training organizations spin their wheels trying to identify good and bad clients perhaps it is time for a contrarian approach and depict the illustrations of a good client. In my 27 years of sales and customer service, I am finally discovering the effects of long standing clients and will explain them in the paragraphs to follow.
However, one item that requires clarification is the need for all companies to focus on customer relations. Simply put good clients, lower the cost of market acquisition and provide needed marketing hype. The tangential benefits of client relations reduce capital, improve sales and enable more profitable organizations. If you do not believe the work of this expert review the exemplars, Staples, Starbuck’s Southwest and UPS all believe that consumers are job one. Cherished consumers tell others and provide a gravitational pull to an organizations marketing success.
These are some of the items I have found most effective to good vendor/customer relations:
Recognition. One of my favorite all time mentors Dale Carnegie stated, “Be genuinely interested in other people”. There are many consumers that bring their baggage into retailers, vendors and suppliers. I walked into my physician’s office and by body language alone one can tell how agitated the patient was prior to speaking with the receptionist. Treat your vendor, as you want to be treated.
Stop Negotiating. The best consumers understand the value a vendor provides. I pay 80 dollars for a hair cut because I trust my vendor and do not question fees. The best consumers rely on sound advice, understand value and reduce agitation.
Generosity. During Sunday service my pastor states prior to Communion Service, “It is Right to Give Thanks and Praise”. How true this is. Imagine, consumers giving gratitude for a job well done. Most vendors obtain threats and grievance, however, it is best to turn the other cheek and provide gratitude for a job well done. Grandma always did say, “You get more flies with honey”.
Loyalty. Most vendors and service providers enjoy getting to know their clients. My exterminator constantly questions me about family, illnesses and business. Curt knows more about me then some of my immediate family. Take the time to get to know people. Communities are built around networking and communal knowledge, good consumers treat vendors like extended family.
Communicate, Communicate, Communicate. It is deplorable that many customers do not allow others to get to know them. A beneficial circumstance about sales and marketing is building relationships with others. There exist too many distractions today, between electronic communications and running offspring to their variety of after school events. Stress reduction comes from stopping and smelling the roses. Consumer exemplars are those that can relate and communicate.
About Drew Stevens PhD
Drew Stevens PhD is the Sales Stategist. Drew is a sales expert provides a winning game plan to become more productive with no capital investment. Drew is the author of seven books including Split Second Leadership, Split Second Selling and Split Second Customer Service. Drew is frequently called on the media for his expertise. Sign up for Drew’s newsletter at info@gettingtothefinishline.com or order his new book Split Second Selling at www.gettingtothefinishline.com/products.asp
©2007. Drew Stevens PhD. All Rights Reserved.
Posted in Customer Relationship, Customer Service Training, Sales Management Training, account management, customer service, relationship managment, small business | No Comments »
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