The world of high connectivity has allowed a myriad of so-called “experts” to make claim in a variety of social media outlets. It appears positively or negatively everyone has an opinion. Just the other day I read someone’s post proclaiming his or her interest in “robo calling”. Robocall is automated telemarketing phone call that uses both a computerized autodialer and a computer-delivered message to sell product or service. If you thought the No Call list protected you- think again.

If cold calling did not work and annoyed the heck out of prospects what makes “the expert” think robo calling is better? The problem with social media, even the meek are brazen.

In the last five weeks a 702 area code called me numerous times and left several messages. I know who the person is and I can tell you after 25 years of selling, this person is annoying, unethical and lazy. Robo calling does not make sales, people do.

Selling is about establishing relationships and achieving a level of agreement. Using technology to augment a seller’s laziness is nothing but an excuse. If you want sales then research the client, develop a need based on objectives and establish a relationship, stop finding short cuts! Speed dating does not work in selling. Stop listening to the idiots, what is hot on social media and listen to sage advice.

© 2009. Drew Stevens PhD. All Rights Reserved.

Drew Stevens PhD works with chiropractors to dramatically accelerate revenue. Dr. Drew is the author of six books including Split Second Customer Service and the soon to be released Ultimate Business Bible. He is also the creator of the Sales Leadership Certificate one of only 14 programs in the United States offering an accredited degree in the profession of selling and has a top ranked podcast called Sales Fitness with Dr. Drew. To book Dr. Drew for a workshop or keynote or to obtain his Secrets of Ultimate Business Success email him today at www.drewstevensconsulting.com/contact

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