Dr. Drew Sales Rant of the Day
Quote of the Day
“Success depends upon previous preparation, and without such preparation there is sure to be failure.” – Confucius
Sales Rant of the Day
I like you receive a myriad of calls during the day and several of these are cold. I am always amazed at each call. I find it interesting how many individuals call me getting my name wrong, (Drew is not that hard to mispronounce), know nothing about my company or one can hear the cacophony of their peers making similar ridiculous calls. I am a sales trainer and if I am frustrates by the tiresome stupidity of cold calling practices how might prospects feel?
Dr. Drew’s Prescription for Success
The single biggest mistake of anyone that needs to cold call is lack of preparation. Before one picks up the telephone to say hello… conduct some research on the company, the industry and its issues. Prepare provocative questions that help to increase call effectiveness and get a better handle on company issues. Second, stop attempting to sell product. A cold call is nothing more than the beginning of a relationship. Third, you need an action step. Be in control of the call by making another appointment; request a follow up – something. Do not follow the results of the incompetent create differentiation and value for your perspective client
One can choose to continue with the tiresome methods or create new opportunities for success. Want to learn more secrets to achieving success on cold calling, email me today for a free tipsheet and I will also send you my free report on Cold Calling Secrets. Or look for my next webinar on Cold Calling Secrets on Business Expert Webinars, if you email I will send you a special coupon code for a discount.
© 2009. Drew Stevens PhD. All Rights Reserved.
Drew Stevens PhD works with entrepreneurial organizations to dramatically accelerate revenue. Dr. Drew is the author of six books including Split Second Selling and the soon to be released Ultimate Business Bible – 12 Strategies for Ultimate Success. He is also the creator of the Sales Leadership Certificate one of only 14 programs in the United States offering an accredited degree in the profession of selling and has a top ranked podcast called Sales Fitness. To book Dr. Drew for a workshop or keynote or to obtain his FREE Report called Secrets of Ultimate Business Success email him today at www.drewstevensconsulting.com/contact
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