A rumor exists suggesting that non profit marketing is different from the private sector. The rumor is simply that. Non profits especially in today’s economic and competitive volatility must inject marketing principles into their daily practice. Marketing is vital to the success of the entire foundation.

In this episode, Drew Stevens discusses the importance of positioning, the aliteration of the marketing mix and the importance of both people and processes to your marketing plans. Drew is certain you will gain the inside track from these principles to assist your effectiveness.

This entry was posted on Tuesday, August 26th, 2008 at 9:29 am and is filed under Drew Stevens PhD, Non Profit Marketing, business development, lead generation, marketing, sales and marketing, sales help, sales skills, sales techniques, selling skills. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.