In past generations a winning smile, tenacious follow-up and a strong work ethic were often the benchmarks of a successful sales career. However projections of a loss of up to 40 percent of the sales workforce by 2010 as Baby Boomers retire and the demands of an expanding global market have changed the face of selling for 21st century businesses, non-profit organizations and even educational institutions.

According to a recent Business Week article, the job U.S. employers say is hardest to fill is sales representative, citing the difficulty finding people with the technical expertise and business saavy to explain complex products and services to consumers.

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