The days of pessimism need to be behind you. If you sell for a living and are concerned about the recession it is time to end your woes. The stock market hit a new 12 month high and is up in the 10,000 range. Apple continued to power through the downturn reporting a 47% jump in profit.

Consumers fear because of the unknown. Sellers must walk your customers out of the comfort zone and equate the good news into value. Find the benefits and articulate your worth. Things are getting better and you simply need to light the way.

2009. Drew Stevens PhD All rights reserved.

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