Why Confidence is Important in Selling
During a recent workshop a student asked to name the three or four vital aspects of selling. After thinking about this for quite some time I realized that there truly is one important aspect of selling-believe in yourself. If you do not believe in what you are selling and you do not believe that you have the confidence to sell then you will not be able to sell anything to anyone. Selling requires the utmost and confidence as well as passion and conviction. Without these tools you will not be able to move the buyer to take action because they will not believe you. Customers today have many choices in many opportunities to buy from others. With clutter at its highest it is vital for sellers to have the energy and confidence to be able to sell to anyone at any time. Before you pick up a book on selling and think about processes the best thing to do is look in the mirror at yourself.
I am reminded of a poem when I read many years ago entitled the “MAN IN THE GLASS.” Think about this, “Just go to a mirror and look at yourself, And see what that man has to say.” The next time you are with the client in short terrific action in closure by believing in your product and most importantly by believing in self.
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