Tune Up Tuesday with Dr. Drew
Quote of the Day
In reality, serendipity accounts for one percent of the blessings we receive in life, work and love. The other 99 percent is due to our efforts.
Peter McWilliams
Thought for the Day
While sitting awaiting a meeting to begin I ran into a client who informed me of the need to use Twitter and other forms of social media. He indicated the ease of use and the quickness of the information. When I pressed him on the return on investment for both his business and his clients he became silent. He had not thought this through.
An organization I have become involved uses Twitter and Linkedin yet less than one percent of the member use the service.
Everyone today it seems is rushing into the latest trend/fad, promising to alleviate time, increase income and lead to everlasting happiness. They want the remote control to quickly change direction. The remote seems to establish there are a myriad of get rich quick schemes. Yet are you the one getting rich? Do not rush to the latest fad because all else are doing so. You must ask yourself and more importantly your clients what they use and why. Look for the return on the investment not the remote control to do your work.
Best Practice for Today
Sit with your clients and ask them what tools and techniques they use. Discover the value for them and the return on investment for you. Rome was not built in a day nor is your business. It takes diligence and time. Stop rushing to fads that create no return and stop looking to circumvent the work you must do to create business.
©2009. Drew Stevens PhD. All rights reserved.
Dr. Drew helps you to dramatically accelerate your business. Author of Split Second Selling and the Ultimate Business Bible he is a leader in the sales community. To receive Dr. Drew’s 12 Secrets to Business Success email him at http://www.drewwstevensconsulting.com/contact
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