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6 White Hat Link Building Techniques (Natural & Organic)

Drew Stevens

August 22, 2022

White hat link building techniques are those that focus on providing value to users and creating links in a natural way.

A study conducted by Content Marketing Institute showed that content marketing resulted in a 52% improvement in organic traffic. This indicates that creating informative content is a highly effective way to build links naturally and organically.

While there are many different strategies that can be used to build links, not all of them are considered "white hat." White hat link building methods are those that focus on providing value to users and creating links naturally.

Some common white hat link building techniques include guest blogging, creating informative content, and reaching out to other websites in your industry to request links.

Read our guide to understand what white hat link building methods can be used to build links in a natural way to improve your search engine rankings.

1) Guest Blogging

This is what I really think.

Guest posts are a white hat link building approach, as long as you're careful about the sites you post on.

When guest posting, be sure to choose reputable websites that are relevant to your industry; you can simply check the website's search engine rankings. Also, make sure that your content is high-quality and provides value to users.

Guest blogging is a great way to get exposure for your website and to build links naturally. By providing valuable content, you can increase the chances of being featured on other websites. In turn, this will help you rise in position in search engines. And by building links naturally, you won't risk getting penalized by Google.

2) Creating Informative Content

As we mentioned before, creating informative content is a great way to build relevant links organically. By producing high-quality content, you can attract attention from other websites and earn links easily.

Some types of content that are particularly effective at earning links include infographics, research studies, and helpful guides.

By creating informative content, you can give other websites something valuable to link to. And by including links in your relevant content, you can make it easy for them to link back to you.

According to a study conducted by HubSpot, articles that include images earn more than double the number of social shares as articles without images.

3) Reaching Out to Websites in Your Industry

One of the best ways to get the best backlinks is to reach out to websites in your industry. When you contact other website owners, be sure to have a specific reason for why you are reaching out.

For example, you might offer to write a guest post, provide an expert quote, or share an interesting case study.

If you can provide value to the other website, there is a good chance they will be open to linking back to your site.

In addition, be sure to include your target keyword in the anchor text of your backlink. This will help improve your website's search engine ranking for that keyword. By using these techniques, you can increase the number of quality backlinks pointing to your website.

A recent study conducted by Moz found that anchor text is one of the most important ranking factors for Google.

4) Building Links through Social Media

Social media is a great way to build links and improve your website's visibility. When you share your content on social media, be sure to include a link back to your website. This will help users find your website and will also earn you a valuable backlink.

In addition, be sure to interact with other users on social media. By engaging in conversations and sharing valuable insights, you can build relationships with other users. And if you provide value, they may be more likely to link to your website.

A recent study conducted by BuzzSumo found that the average article receives over 50% of its social shares after it has been shared 100 times.

5) Creating a Linkable Asset

Linkable assets are pieces of content that are particularly valuable and interesting. These assets can be used to earn links from other websites.

Some common types of linkable assets include infographics, research studies, ebooks, and helpful guides. By creating a linkable asset, you can give other websites something valuable to link to. And if your content is good enough, they may even share it with their followers.

Creating a linkable asset is a great way to earn quality backlinks. But it's important to note that not all linkable assets are created equal.

To be effective, your content must be truly valuable and interesting. Otherwise, it's unlikely that other websites will link to it.

6) Other Techniques

There are many other techniques that can be used to build links. And while we don't have space to discuss them all here, some of the SEO strategy methods that you may want to consider include:

  • Creating a blog
  • Participating in forums
  • Blog commenting
  • Submitting articles to directories
  • Creating a resource page
  • Creating an infographic
  • Hosting a webinar
  • Sponsoring an event
  • Avoid keyword stuffing
  • Use SEO tools to find any broken links

No matter which techniques you use, it's important to focus on creating high-quality content. By producing valuable content, you can attract attention from other websites and earn links easily. And by including links in your content, you can make it easy for them to link back to you.

By following these tips, you can build quality backlinks that will improve your website's search engine ranking. But remember, link building is just one part of a larger marketing strategy.

So be sure to focus on other aspects of your marketing as well, such as creating great content, optimizing your website, and building relationships with other high authority websites in your industry. If you do all of these things, you'll be well on your way to achieving top search engine results online.

Conclusion

Link building is one of the most important aspects of any search engine optimization strategy. By building high quality backlinks, you can improve your website's search engine ranking and drive more referral traffic to your site.

While there are many different techniques that can be used to build links, not all of them are considered "white hat." White hat link building methods focus on providing value to users and creating links in a natural way.

By using our recommended link building techniques, you can increase the number of high-quality backlinks pointing to your website.

Are you ready to start boosting your website's search engine ranking? Try using some of these white hat link building methods today!

Copyright 2022. All rights reserved. Drew Stevens.

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